Local SEO has become a very popular marketing tactic because of the response it provides to business owners. This article talks about local SEO that will help you out.
One thing you can do to get as much as you can from local searches is to make sure you're listed with the big names in the industry. Of course this means Google Maps and Yahoo! Local. Listing with these huge names should be your first priority before you go on to something else. The reason is that if you list with these sites, the search engines and human searchers will always know where to find you and your job will be simple. Getting Google Maps to list you is actually quite simple. You just need to follow a simple process to complete the application, after which you will be either emailed or telephoned for the verification purposes. Once you're verified, all it takes is a short waiting period of a few weeks for you to see yourself listed in the local searches. You should expect to find the same with Yahoo!, except you don't have to verify anything with them. Yahoo! even lets you tailor your business listing how you want it.
The plus point here is that the approval process is quick and doesn't take weeks, unlike Google. Don't ever forget that technique, as that can take you further than any other tip you'll learn in reaching out to those you're trying to target.
If you've used SEO for quite some time, you know how important the title tag is. People new to marketing always want to skip the title tag, not knowing that title tags can help them rank higher. Your title tag is vital to local SEO. The best part about using local searches is that you don't have as much competition as if you were going for the broader keywords.
That's why you'll always want to create title tags that use the keywords you've chosen as well as the location you're going after. This will make the search engines' jobs easier and they'll place you right in front of your target audience. This happens to be the single most crucial on page SEO tactic that you shouldn't ignore. Last but not the least, don't overcrowd the title tag with too many keywords, and try to keep them at the minimum.
Another thing to always remember is to put your address on every webpage of your website. The search engines seem to like this and you'll rank higher because of it. What does this include? You'll need your business address, your telephone number and you'll always want to make sure to list your zip code on every page your site has. This will reveal that you're going after local search and that's when your job becomes simple. In summary, local search engine optimization requires you to put in a bit of extra effort, but in the end, it also gives you the opportunity to reach out to your target audience easily.